In case there is any question about this topic – LinkedIn is useful. In my role, I regularly use it to recommend candidates to my connections, ask professionals from in my network industry-specific questions, solicit speakers for campus events, and more. With more than 2,000 connections, I am always surprised at what a useful networking tool LinkedIn is (when it seems like it could be so overwhelming). Here are a few of my thoughts based on my experience with LinkedIn.
Update. Seriously. Be smart about it though.
Even if you are not actively looking for a new position, updating your LinkedIn profile makes good professional sense. I receive lots of requests to link in, and I see that more and more candidates are adding their LinkedIn address to their resumes (also smart).
Be sure to format your address so it reflects your NAME.. Go to “Edit your public profile,” and by clicking on “Edit public profile URL” you can edit yours to reflect your name. Mine is linkedin.com/in/julieajernigan
(feel free to link in with me, by the way).
And that’s just the beginning. Updating sections takes diligence, reflection, and strategic thinking. You also have to decide when to attach a copy of your resume. For example, I typically do not attach a copy of my resume to my LinkedIn, but if I began to seek a SPECIFIC type of position, I would tailor my resume to the skills and experience that recruiters would look for in that industry and post it. If you know that you want a specific type of role with skills and experience that are generally accepted within that field, then you might want to keep a copy of your resume updated and attached to your profile.
UPDATE all sections of your profile frequently and with accuracy and with the dual intent of impressing recruiters and serving as a professional resource within your field to the LinkedIn community.
A word about your photo –
posting from Dr. Yale, and if you still don’t think the photo you choose is important, read THIS
advice about LinkedIn from a recruiter’s perspective.
Caution: LinkedIn sloppiness, errors, and lack of content make a bad impression…
Your profile is a marketing tool and you will either build credibility with your profile or… NOT. Personally, I am skeptical of profiles with strange or grainy photos, lack of detail about accomplishments, out-of-date and missing information from the education and employment sections.
Read some Do’s and Don’ts about LinkedIn here
(all shared with us by Dr. Yale).