Alumni Advisors: Using LinkedIn

Alumni Advisors: Using LinkedIn

Hello! I was wondering what you think of LinkedIn as a networking tool. Do you utilize any of its features, or is it just more useful for when you are trying to find someone specific on it? Michael (Business 2018)

Todd S. (MBA Organization Development, 2012), Talent Development Consultant

LinkedIn is a go-to site for employers, both recruiters, hiring managers and potential colleagues. Be sure to have a professional (not stuffy or too casual) picture, concise bullets about experience and education as well as volunteerism. Follow people and companies you are interested in and would like potential employers know you learn from. There are often people who you can pay a small fee to and they will help you have a really strong LinkedIn profile/page. Also, check out Degreed.com. This is a new site where you track your learning…courses, articles, books, etc. I think this will be a system potential employers review in addition to LinkedIn, Facebook, etc.

Victoria W. (BA Psychology, 2013), Program Manager at Catalyst Health Network

Hi Michael, I don’t use LinkedIn much as a networking tool, but I know several others do. It’s really a matter of personal preference. I prefer to network over email or in person. It’s up to you and what you find the most useful. I’ve found that a lot of older contacts do not prefer LinkedIn. But, again, this is about personal preference. I really only use LinkedIn when trying to find someone specific, usually a job candidate. I will say that I put no stock in the “endorsements” section. Anyone can endorse you for skills they may or may not know you have. I care much more about your work experience on there. It’s a way to see more detail that may not make it into a resume.

Stephen L. (BA Political Philosophy), Chief Executive Officer at Dominus Commercial, Inc.

Linked in is one of the best networking tools that we use in our brokerage operation for hiring, prospecting and finding good partners/service providers.

 

Dean C. (BA Mathematics, 1994), Senior Consulting Actuary, Willis Towers Watson

I like it as a tool for locating and keeping up with friends and acquaintances. I would caution you to keep it clean, i.e. should be work related only and be kept professional. There is no need to Link In with your sister’s friend who works for the tattoo parlor and you should keep your information up to date. I only really use it when I need it, but I do receive the updates and notices of new contacts.

Chris G. (BA Business, 2015), Corporate Trainer, Trintech, Inc.

LinkedIn is a very powerful networking tool, BUT only if you take it with an uncommon networking approach. What do I mean? A lot of people think LinkedIn is about adding your professional connections and using the platform to reach out to them when needed (or they reach out to you when they need). If this was the best way to use LinkedIn, it would be a very weak tool at best. LinkedIn however is a personal branding tool; the networking piece actually comes as a result of how you build your personal brand. From the way you design your profile bio, to the content you follow, content you like, content you share, content you curate yourself, your presence on LinkedIn should distinctly show your personal brand. For example, I work in Training & Talent Development. So all the things I can follow, share, like, and post about it are all training-centric. The more I do this, the more I pop up in recruiters searches when they are seeking a talent-development professional. Your LinkedIn truly is your resume now. And it’s so much more powerful than just a resume on paper. You can’t translate passion on paper, but you can translate passion through a personal brand. My goal on LinkedIn is that whenever someone comes across my page or interactions, they see a driven and passionate talent development professional always looking to find the best ways to help people in their careers. I know this was probably a long-winded answer, but use LinkedIn as a tool to build your personal brand. When people see your brand and have a connection to it, the networking piece comes much more naturally. Hope this helps!

John L. (BA Business, 2016), General Ledger Accountant at Associa

I personally haven’t found it to be very useful. I use it more as an online, longer form resume and maybe to connect with someone specific, but as far as networking with a large group, I’ve found in person to be much more useful.

 

Monica A. (BA History, 2011), Account Supervisor, Retail, Commerce & Innovation, for Lexus at Team One

I’ve found LinkedIn to be a great networking tool. Several job opportunities presented to me have come about as a result of a recruiter viewing my profile and determining I was a potential fit for the open position. Keep in mind that LinkedIn is not another form of social media like Facebook or Instagram. It should not be used as such. Make your page professional and know that someone could very well make a hiring decision based on the information provided to them on your public page. You should have a professional headshot of just yourself, a concise summary that tells people who you are and what your interests and strengths are, and updated work/ curriculum/ extracurricular activities. LinkedIn also provides you with a platform to explore different organizations and view the types of employees that they hire for specific roles. Take an opportunity to peruse companies of interest to you and follow them. You’ll receive updates on the company, open position notifications, and more. There’s also an opportunity to use LinkedIn to follow thought and business influencers in various categories which provide relevant content that you can peruse on your down time. Staying informed and keeping abreast of breaking news and other updates in the various sectors you’re interested in is always a wise move.

 

 

 

 

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