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Month: September 2016

Executives on Campus: Jennifer Boyanovsky, AT&T

Executives on Campus: Jennifer Boyanovsky, AT&T

AT&T is a Fortune 5 company, and, as you would expect, its marketing program is complex. Jennifer Boyanovsky (MBA ‘03), Executive Director, Brand Management for AT&T, spoke on September 15 to Dr. Laura Munoz’s Marketing Theory and Practice class at the University of Dallas about approaching the market, market segmentation and her own roles at AT&T.

Boyanovsky began her marketing career making cold calls. “I was literally doing door-to-door sales. It not only forced me to get outside of my comfort zone,” she said, “but it also helped me learn to deal with different types of people.” After moving on to business acquisition sales, Boyanovsky eventually took a role in consumer marketing at AT&T, helping to establish the company’s early online presence. She then worked in channel marketing, where she served as a liaison between the marketing and distribution channels. “I was really a negotiator in that role,” she said. “It was my job to make sure marketing’s plans got executed on the front line.” From that experience, Boyanovsky learned marketing departments can’t sit in a silo making plans: “Marketing has to figure out how the front lines can improve the customer experience.”

Jennifer Boyanovsky
Jennifer Boyanovsky

According to Boyanovsky, one of the keys to marketing a big brand like AT&T is balance: “The trick is to keep the brand stable, yet evolving.” Marketing plays a key role in that process by continuing to evaluate customers’ needs. “Our business marketing is a great example of how we are evolving,” she said. “We want to provide solutions to everyone from mom & pops to huge corporations like IBM. So our marketing has to show them how AT&T can help them optimize their networks, manage their data, but also answer the phones.”

Boyanovsky said that in order to become an integrated communications company, AT&T has had to break down barriers between departments. “Our marketing plan focuses on advertising broader solutions rather than just individual products,” she said. Despite the brand evolving in this way, Boyanovsky said that the it remains consistent: “Our ads are predominately blue, they contain a particular font and include the iconic AT&T tone.”

Because AT&T values new talent acquisition, Boyanovsky said that the company has two programs aimed at college students and recent graduates. The summer internship program targets freshmen and sophomores and allows students to rotate through different departments within the company over three summers, with the potential to move into full-time employment after graduation. AT&T’s 16-week B2B Sales Program is a graduate apprenticeship-type program that Boyanosvky said allows for “excellent career and learning potential.”

The University of Dallas Executives on Campus program was founded to further the University’s mission of providing practice-based education, by inviting successful business leaders to share their experience with graduate and undergraduate students in the classroom. Through this program, alumni, business leaders, and their companies are invited to partner with the University in our shared pursuit of management excellence. For more information click here.

 

Intern Spotlight: Katie Revia

Intern Spotlight: Katie Revia

Sometimes all the cards fall into place and the stars align. That’s what happened for Katie Revia when she met a representative of Leukemia and Lymphoma Society at the Office of Personal Career Development’s Practical Action Nonprofit/Volunteer Fair last year. After learning about their mission, Revia accepted an internship with the LLS for her business practicum. “I’ve had people tell me before that I would do well in the nonprofit field. And I found a great fit with LLS,” she said. “I looked at it as a giant jigsaw puzzle, and I felt like I was a piece in the the bigger picture of how we fight blood cancer.”

Katie Revia
Katie Revia

Revia’s work at LLS focused on the organization’s Student Services Department, where she served as a marketing intern. While working this project, she met children the organization refers to as “honored heroes,” kids who are battling and winning the fight against blood cancer. “I met an 8 year-old who could barely pronounce her condition,” she said. “But she knew she was sick and was going to fight and get better. It really makes you put your own life in perspective.”

One project Revia was particularly proud of was a series of videos she created featuring LLS’s Honored Heroes. This video features Maripaz explaining why participating in LLS’s Student Series’ Pennies for Patients program matters.

 

Revia said that her work/study experience in the Philosophy Department at UD prepared her for administrative tasks, but she also felt that the critical thinking skills he learned at UD helped her in her work at LLS: “I was able to think analytically,” she said. “And use future-thinking insights to tackle problems.”

Perhaps the most valuable thing that Revia learned was that working for a non-profit is an uplifting experience. “I expected that the mood would be dark and depressing–we are dealing with life and death situations,” she said. “But I found the opposite to be true. There was such a sense of hope and courage. If we lost someone, we focused on the legacy they left behind. Your value stays behind after your time on earth.”

Revia’s experience at Leukemia and Lymphoma Society changed her perspective on many things, including her post-graduation plans. “I definitely want to work in the nonprofit sector,” she said. “Whether it’s LLS or other causes I am passionate about, I’ve learned that whatever your affinity, you can make a difference in your community, your country, and the world. Growing professionally while also growing as a person and helping others is the ideal situation for me. One person can make huge ripples.”

If you’re interested in nonprofit work or volunteer service, come to OPCD’s Nonprofit/Volunteer Fair on Monday, October 3, from 11:00am-2:00pm, in the Haggar Dining Room. For more information on internships or community service for credit hours, click here. To make an appointment to speak with an OPCD adviser, click here.

Executives on Campus: Terry O’Halloran

Executives on Campus: Terry O’Halloran

If Terry O’Halloran learned anything during his years managing global companies, it is that no two cultures are the same and can’t be treated as such. “Every country, every territory, even every city is different,” he said. O’Halloran (MBA 1983), University of Dallas Trustee and retired CEO of Air Distribution Technologies, spoke on September 13 with Dr. Richard Peregoy’s Managing Global Organizations class at the University of Dallas to discuss global leaders learning from others and change.

Terry O'Halloran
Terry O’Halloran

One topic of discussion Dr. Peregoy brought up during the class was the barriers of communication that can arise from differences in culture between the parent company and its subsidiaries in different countries. O’Halloran said that he learned, for instance, that correcting an employee’s mistakes at a plant in Mexico had to be handled differently than at plants in the U.S.: “In Mexico, the employees feel a great sense of pride in their work. If you need to correct someone, it’s important to do so in private, so that you are not damaging that person’s standing in front of the other workers.”

O’Halloran told the class leaders must carefully assess the cultural implications of any proposed changes, especially in international situations. “The CEO of the company I worked for wanted me to institute lean manufacturing in India,” he said, referring to a system of manufacturing that reduces waste to improve customer value. “But it just wouldn’t work there. I visited several times over a long period, and I eventually realized that the system was not appropriate for the culture.” The bottom line, O’Halloran said, was that American manufacturing techniques don’t work in every country.

The class discussion on global business cultures eventually led to a conversation about the rapid change taking place in traditional manufacturing and retail businesses. “Companies are scrambling to try to figure out how to adapt to the tastes and habits of millennials,” O’Halloran said. “And the ones who figure it out are the ones who will make it.”

The University of Dallas Executives on Campus program was founded to further the University’s mission of providing practice-based education, by inviting successful business leaders to share their experience with graduate and undergraduate students in the classroom. Through this program, alumni, business leaders, and their companies are invited to partner with the University in our shared pursuit of management excellence. 

 

Intern Spotlight: Emma Dempewolf

Intern Spotlight: Emma Dempewolf

Emma Dempewolf got a rare, two-for-one experience during her internship at the Noble Foundation in Ardmore, Oklahoma, this summer. “I was originally hired as a lab intern, doing the grunt work and getting hands on experience working with plants,” she said. Dempewolf said she found this part of the work interesting and enjoyed the collaboration between herself and the other members of the lab team. “I thought lab work would be more solitary,” she said. “But we worked together and shared feedback.”

Emma Dempewolf
Emma Dempewolf

Her work took an unexpected turn when her supervisor, a post-doc with only 4 or 5 years of experience in English, needed assistance editing a research paper for publication: “I had never really considered editing as a job, but I really learned a lot doing it.” Dempewolf realized that she would have to not only explain things like word usage and structure, she would also have to persuade him to accept her suggestions: “I’m a Classics and Education major,” she said. “And I realized that I was really educating my supervisor about accepted English usage. And I also learned the most effective way to structure a scientific paper.” Dempewolf ended up editing previously shelved papers for her supervisor as well.

Dempewolf said that perhaps the most valuable part of her internship was learning that she enjoyed a type of work (editing) that she had never considered. “Everyone always says to do what you love, but how do you know what you love until you’ve tried different things?” she said. “An internship gives you practical, real-life experience and that allows you to learn what you do love.”

Dempewolf also said that the internship gave her concrete experience that she couldn’t have gotten in the classroom. “Learning information is different that having to act on it,” she said.

For more information about internships or to make an appointment with an OPCD adviser, click here.

Intern Spotlight: Mary Glen

Intern Spotlight: Mary Glen

Although UD junior biology major Mary Glen wasn’t exactly sure what to expect from her internship at the Center for Brain Health in Dallas, she quickly found that participating in the Center’s work on social cognition was both enlightening and rewarding. “Scientists have really only studied about 25% of the brain,” she said. “So the work they are doing at the Center for Brain Health could help with conditions like PTSD and autism.”

Mary Glen
Mary Glen

Glen heard about the Center for Brain Health through a mutual acquaintance. “I called Dr. Ashmore [her supervisor] directly and asked her about openings. She’d never had an intern before, but I was able to work in several areas at the Center to get a behind-the-scenes look at things like research, program development and grant writing,” she said.

Among the projects Glen worked on, she found the virtual reality research most interesting. “A team of clinicians, artists and app developers are working together to create simulated experiences for clients,” she said. “By creating virtual scenarios for things like dating, working and bullying, the clinicians can coach clients on how they might respond to unfamiliar situations. And the results are really promising.”

Glen gained valuable skills from her internship, including the ability to communicate with her team members from various backgrounds: “Because the VR project involved so many different types of professionals, I learned that artists and tech people see problems in different ways, and it takes different perspectives to solve problems.” Glen also said that she learned time management skills. “It’s not always easy to get everything done in the allotted time,” she said.

One thing that Glen said surprised her about the internship was learning that there are many parts of the medical field that don’t involve the typical doctor/patient or nurse/patient relationship. And although she still plans to go to medical school, she’s not ruling out exploring the areas that she learned about during her experience at the Center for Brain Health. “I’m really interested in social cognition and brain health,” she said. “And I realize that there are so many options within the field of brain study.”

For more information on internships or to make an appointment to speak with an OPCD adviser, click here.

Alumni Spotlight: Mariana Zayas

Alumni Spotlight: Mariana Zayas

Even before she graduated from UD in 2012, Mariana Zayas (BA ‘12) knew that she wanted to work in human resources. “I love people and I really wanted to make a difference in people’s lives,” she said. Zayas started her HR career on campus as an intern for the UD Office of Human Resources. She said that one of the most valuable parts of the experience was learning important professional skills: “I learned things like how to communicate within the boss/subordinate relationship.”

Mariana ZayasZayas was able to translate her HR internship into an entry-level position with Omni Hotels and has since moved up to the role of Corporate Human Resources Manager. “Our employees are spending eight or nine hours a day away from their families,” she said. “So employee relations is the best part of my job because I can help those hard-working people grow.”

Zayas credits the critical thinking skills she developed at UD with helping her hone her ability to communicate professionally. “When I’m in a meeting, I have to listen to what people are saying, then make my case and support my conclusions with facts, just as if I were writing a paper in Lit Trad. UD grads are smart and eager to learn, and they reflect that when they become professionals.”

Alongside her career in HR, another way in which Zayas helps people grow is through her role as president of the Young Catholic Professionals Organization. “YCP brings together everyone from experts to recent graduates,” she said. “We host executive speakers and hold panel events and mixers designed to help you grow a network of friends who share the same values.” You can visit their website here for more information about the organization.

Zayas advises students to say “yes” to opportunities that present themselves: “Get to know your professors. Don’t be afraid to put yourself out there. Be ‘that person’ that says ‘yes’ to opportunities and be passionate about what you do.”

Most importantly, Zayas said, is that you love what you do: “Make sure the company you work for is a good fit. And if you’re passionate about what you do, you’ll be motivated every single day.”

Job Fair: What You Need To Know

Job Fair: What You Need To Know

“Hey, I think I’ll run by that job fair after class. I heard that one of the companies really likes UD grads.”

“But you’re wearing a tank top and cut-offs.”

“So what? I just want to grab the brochure and apply online.”

What’s wrong with this scenario, you ask? A job fair is more than just a “stop by if you can” kind of event. You can obtain advice about applying with a particular company directly from the company’s own staff. You might even get an interview!

Here’s how to prepare for an OPCD job fair

  • View a list of employers and professionals attending the job fair here
  • Research the employers with whom you would like to speak.
  • Prepare your resume and have a career counselor review it.
  • Bring several copies of your resume on quality paper—carry them in a folder or a portfolio.
  • Practice your 20 second introductory speech that includes 1) Who you are, 2) Your area of interest, 3) Why you are interested in their organization, 4) Relevant skills you have to offer. This could be the SINGLE MOST IMPORTANT THING YOU DO!

Making the most of the OPCD job fair

  • DRESS PROFESSIONALLY. For job fairs, campus recruiting events, and mock interviews, business attire is essential.
  • Collect business cards from every person with whom you speak in order to follow up and send thank you notes.

Click here to visit the OPCD website for more job fair, resume and interview tips.

Getting From Resume to Interview to Offer

Getting From Resume to Interview to Offer

It’s not every day that college students get the scoop from real recruiters on what it takes to get hired. But on August 31, the lucky students and alumni who attended OPCD’s panel event, “Getting From Resume to Interview to Offer,” heard about resumes, networking and even pet peeves from some of DFW’s largest and most distinguished employers.

Panelists in attendance were:
Mary Mackenzie (BA ‘14), Human Resources, 7-Eleven Corporation
Noelle Bleich, Vice President in Recruiting, Human Capital Management Division, Goldman Sachs
Mariana Zayas (BA ‘12), Corporate Human Resources Manager, Omni Hotels
Kayla Cermak, Recruiter, Campus Reach Team, Southwest Airlines
Sarah Jane Semrad (BS), Entrepreneur

Here are some of their take-aways.

ON RESUMES:
Bleich: At Goldman Sachs, we want to read your story. We want to know how you got to this point. Don’t just check the boxes. We assume you have a high GPA and have been involved on campus, so show us what you’re passionate about. Did you have leadership positions at school? Did you work to put yourself through school? What drives and motivates you?
Mackenzie: You should make sure your bullet points represent how your experience matches the job description.
Cermak: We’re looking for people who “live the Southwest Way,” so we want to know what you’re passionate about and what kind of leadership you’ve shown. We’re not really looking for someone who has a 4.0 GPA but who hasn’t been involved in the community.

ON STANDING OUT:
Semrad: I don’t like looking at resumes that have the same super generic font on the same plain, white paper. Show me something interesting that will give me an idea of your personality.
Bleich: Make sure you know your audience, because at Goldman, we are actually looking for more traditional resumes that are 1-2 pages at most but still tell a story.
Cermak: Take the time to craft your bullet points using action verbs that link to the results you achieved during a job or project.
Mackenzie: Really think about the person who will be reading your resume and make sure that it matches the style they will want to see. And don’t be discouraged by online application forms. A well-crafted resume can still stand out.
Zayas: Having a profile statement–2-3 sentences on why you want to work for this company and why you want this particular job–will help you stand out against the more generic submissions.

ON NETWORKING:
Mackenzie: Don’t think of networking as a “dirty word.” Think of it as “who in my community can I seek advice from?” You’re not necessarily looking for a job, but talking with the people in your sphere to learn about different companies and careers.
Semrad: You always have to be open to the serendipity of who you’re meeting at a particular time. You never know who is going to be a church or who’s in front of you at Starbuck–it could be someone that could help your career now or in the future.
Zayas: If you’re nervous about going to a networking event alone, take a buddy. Set a goal to talk to at least five people you don’t know. It might seem scary but you have to be able to talk to people to get ahead in your career.
Cermak: Look all around your network or people that can help you, including your parents’ friends. They can be an invaluable resource. When you meet people, be sure to write their names and something interesting about them on the back of their card or flyer. If you can recall that information in a later in a follow up, you’re going to stand out. Set a reminder in your phone to follow up with them periodically.

ON COVER LETTERS:
Bleich: I skip the cover letter and go straight to the resume. If you include a cover letter, it better be perfect. It can sometimes hurt more than help.
Mackenzie: Organizations in Washington D.C. wanted to see cover letters as an example of your writing ability and to get a feel for your story.
Cermak: I say don’t bother with a cover letter unless it’s a writing job.
Zayas: I skip the cover letter unless the resume really intrigues me and I want to know more.

ON EXPERIENCE
Cermak: If you haven’t had a lot of experience in the area you’re applying to, it’s OK to talk about projects you worked on in class and what role you played in any group work. You can also talk about obstacles you faced and how you overcame them as well as what kind of results you achieved.
Bleich: Don’t just say you are a problem solver, use examples to show how you approach problems. If you’re going to put something like “Excel skills” on your resume, talk about how you used Excel to solve a problem and what benefit that solution had.

ON PET PEEVES:
Semrad: When I ask someone for a resume, I look to see how long it takes them to get it to me and if there are any typos. And I look to see if they’ve put their best self forward.
Bleich: There is no need to have a resume more than 1-2 pages at most. Use your LinkedIn page to elaborate more if you need to.
Cermak: Make sure to proofread–check for typos and misspelled words. Make sure the company name is correct.
Mackenzie: Don’t put your GPA on your resume unless it was crazy good.
Zayas: Agreed! Don’t mention your GPA on your resume.

For more information on UD’s Office of Personal Career Development, click here.