How to Brand Yourself: Four Strategies from the American Marketing Conference

How to Brand Yourself: Four Strategies from the American Marketing Conference

Your personal brand is extremely important when entering the business world. It helps show employers who you are and establishes how people perceive you. Earlier this month, the University of Dallas MarketShare Club attended the American Marketing Association International Collegiate Conference in New Orleans, LA. At the conference, I had the opportunity to listen to a talk which provided helpful tips on how to properly brand yourself.

Here are the top four tips:

  1. Be a problem solver. We’re hired by our employers to solve problems. Solving problems–and not just identifying them–will help jumpstart your career because it shows that you take initiative in the workplace and that you’re not afraid to tackle difficult problems.
  2. Be a team player. It’s vitally important to be able to work well with others. Structuring groups, delegating tasks, and accountability are all important factors in being able to successfully work as a team.
  3. Create a professional network. There is a difference between a social network and a professional network. A professional network contacts you, informs you and educates you, whereas a social network is used for social interactions and personal relations. Networking is an ongoing strategy that takes dedication and time to build.
  4. Take on leadership opportunities. The ability to influence goes a long way, and learning how to lead early in your career will help develop these skills for future leadership positions.

Building your brand is an important skill to have when it comes to building your career.


Natasha Moses is a freshman at the University of Dallas. She’s currently studying business and plans to pursue opportunities in the marketing field. Natasha is from Keller, Texas and graduated from Keller Central High School. She chose to attend UD for the small class size and excellent business program. Natasha is also involved in the UD MarketShare association as well as the lyrical and jazz dance team. In the future, Natasha would like to focus on studying public relations, general marketing and visual arts to gain experience in the business world.

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