Browsed by
Month: September 2018

In Search of the Best: Is Your Digital Strategy Ready?

In Search of the Best: Is Your Digital Strategy Ready?

Your consumers are searching for “the best.” Does your mobile strategy provide it? According to Google Data (2017), mobile searches for “the best” have grown over 80%. But what does “the best” mean? As marketers, we tend to think “best” revolves around the solutions our products and services provide and how we develop these solutions. However, it is important to realize that the consumer is looking for “the best” solution for his or her specific need. Remember, it’s about what…

Read More Read More