In Search of the Best: Is Your Digital Strategy Ready?

In Search of the Best: Is Your Digital Strategy Ready?

Your consumers are searching for “the best.” Does your mobile strategy provide it? According to Google Data (2017), mobile searches for “the best” have grown over 80%. But what does “the best” mean? As marketers, we tend to think “best” revolves around the solutions our products and services provide and how we develop these solutions. However, it is important to realize that the consumer is looking for “the best” solution for his or her specific need. Remember, it’s about what…

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Leadership, Mindfulness and Sustainability: What’s the Connection?

Leadership, Mindfulness and Sustainability: What’s the Connection?

Sustainability. It’s become a pervasive buzzword. For many people, the word elicits thoughts of recycling cans and bottles, lining the roof with solar panels, or buying eco-friendly products. While these are indeed all sustainable practices Associate Professor of Management Richard Peregoy, D.P.S., provides a more comprehensive definition: “To me it simply means leaving the earth and all sentient beings in a better place than how I found it, in every way shape and form.” Peregoy and Associate Professor Greg Bell,…

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Why Companies Are Looking to Hire Liberal Arts Graduates

Why Companies Are Looking to Hire Liberal Arts Graduates

As increasing numbers of colleges and universities continue to produce more and more business majors, what makes a candidate stand out to employers amongst the competition? The answer: a liberal arts education. According to a 2013 survey published in Investopedia, comprised of presidents, vice presidents and various C-level executives: 93% of executives say, “demonstrated capacity to think critically, communicate clearly, and solve complex problems” is more important than a particular degree 80% of executives say that regardless of a student’s major,…

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Get More Out of Your Business Degree

Get More Out of Your Business Degree

Are you focusing on the wrong things when looking at business schools? Business administration continues to be the most popular undergraduate and masters degree in the United States… and for good reason: business education can open a number of high-paying job opportunities and gives students exposure to topics that span from accounting and finance to public speaking and leadership development. But before applying to a particular program, it’s important to ask yourself “How can this program set me apart from…

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The Six Mindsets of Leadership

The Six Mindsets of Leadership

One of my favorite movie scenes occurs in The Paper Chase. Professor Kingsfield (played excellently by John Housman) is addressing his first-year students at Harvard Law School. He tells them: “You came here with a mindful of mush, and if you survive you will leave here thinking like a lawyer.” I would love to give a similar speech in my leadership classes: “You came here with a mindful of mush, and if you survive, you will leave here thinking like…

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Think Like a Leader: Creating a Life-Map

Think Like a Leader: Creating a Life-Map

“Leadership is not about me, but it starts with me.” This “not about me” mindset requires leaders to gain an understanding of their personal leadership philosophy, how they present themselves to others, their strengths and weaknesses, and their current leadership skills. This is achieved through a thorough, reflective and often uncomfortable self examination. A useful tool for developing that reflective mindset is the development of a Life-Map. Here’s how to develop a Life-Map: 1. Placing The best way to begin…

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You, Your Client, and the Role of Emotions in the Sales Process (Part 2)

You, Your Client, and the Role of Emotions in the Sales Process (Part 2)

It’s time to share the second half of the talk I wrote for Sales Center at Indiana State University. Last month, I spoke about the importance and value of emotions in the sales and negotiations process. This is part 2 of that talk. Part one defined what emotions and feelings are and explained how emotions impact sales and negotiations. Now it’s time to talk about a strategy to be aware of and manage emotions so they can have a seat…

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How to Brand Yourself: Four Strategies from the American Marketing Conference

How to Brand Yourself: Four Strategies from the American Marketing Conference

Your personal brand is extremely important when entering the business world. It helps show employers who you are and establishes how people perceive you. Earlier this month, the University of Dallas MarketShare Club attended the American Marketing Association International Collegiate Conference in New Orleans, LA. At the conference, I had the opportunity to listen to a talk which provided helpful tips on how to properly brand yourself. Here are the top four tips: Be a problem solver. We’re hired by…

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Transitioning from the Classroom to the Workforce: 12 Insights from DFW’s Top Female Business Leaders

Transitioning from the Classroom to the Workforce: 12 Insights from DFW’s Top Female Business Leaders

From finance and law to real estate and retail, four of DFW’s top female leaders gathered to share career advice with the University of Dallas business community. Whether you are a college freshman, or have been working for several years, the leaders shared indispensable insights built on decades of their personal experiences navigating the corporate climate. 12 Insights From DFW’s Top Female Leaders: Find a workplace that matches your values. Just like selecting a college, each workplace has unique offerings…

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You, your client, and the role of emotions in the sales process

You, your client, and the role of emotions in the sales process

In February, I was invited by the director of the Sales Center at Indiana State University to speak on the importance and value of emotions in the sales and negotiations process. Below is part 1 of a 2 part series in which I address this topic. The first part addresses the opening story, defines what emotions and feelings are, and explains how emotions impact sales and negotiations. Enjoy! Laura Indigo Ink: You, Your Client, and the Role of Emotions in…

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